Google Ads vs. SEO: Apples and Oranges of the Digital World

So you want your website to be seen? Great! But with so many marketing options, it can be confusing to know where to start. Two popular choices are Google Ads or SEO. But which is better? The truth is, there’s no single answer. Here’s a breakdown of both methods to help you decide which is right for your business Google Ads or SEO. SEO: The Organic Powerhouse Search Engine Optimization (SEO) is all about improving your website’s ranking in search results pages (SERPs) for relevant keywords. Think of it as climbing the Google ladder – the higher you climb, the more people will see your website. SEO is a long-term strategy that involves optimizing your website’s content, structure, and user experience. Here’s what SEO offers: Cost-effective: Once you’ve implemented SEO best practices, you won’t pay for each click to your website. Sustainable results: Good SEO builds trust and authority with search engines, leading to consistent organic traffic over time. B...